METHODOLOGICAL AND APPLIED PRINCIPLES OF ENSURING FINANCIAL SECURITY IN THE CONDITIONS OF DEVELOPMENT OF THE ELECTRONIC PAYMENTS MARKET AND DIGITIZATION

The article investigates and analyzes various scientific approaches to the interpretation of the concept of “financial security of an enterprise”. The main conceptual characteristics of the categories of danger, threat, risk are investigated. It is substantiated that the financial security of an enterprise is characterized by the state of financial resources, which ensures the implementation and achievement of the main strategy of the enterprise, the ability to identify potential threats and risks arising from the internal and external environment, to promptly find effective ways to counteract them, while ensuring a stable financial condition, a high level of competitiveness and the possibility of further development of the enterprise. The purpose of the article is systematization of theoretical principles and practical approaches to ensuring the financial security of business entities in the context of the development of electronic payments and digitalization. The threats to the internal and external environment of the functioning of business entities are characterized and systematized. It is emphasized that the majority of financial and economic transactions are moving into the realm of electronic settlements and payments. The essence of digitalization is determined and the main positive and negative consequences for the financial activities of the enterprise are outlined. It is proven that the financial stability of business entities is negatively affected by the intensive development of digitalization, which requires the rapid introduction of the latest techniques and technologies in all processes of financial and economic activities to maintain a high level of competitiveness and financial stability. The impact of technoglobalization on the environment of the functioning of business entities is studied. The need to take into accounts the factors and parameters of technoglobalism to ensure a high level of financial security of business entities is emphasized.