ASSESSMENT AND TOOLS FOR IMPROVING THE SERVICES PROVIDED BY NON-GOVERNMENTAL BUSINESS SUPPORT ORGANISATIONS

The article explores the practical value of assessing the quality and accessibility of services of non-governmental business support organizations by business entities as an important tool for continuous improvement of their activities. Approaches to assessing the activities of the civil society sector are identified, in particular, conducting a general assessment of the state of development of civil society organizations in a certain region and assessing the activities of individual organizations. Methods for conducting such an assessment are investigated: selfassessment, external assessment (by researchers, donors, representatives of the target audience). An assessment of the quality and accessibility of services of non-governmental business support organizations by business entities in the Volyn region is conducted. The purpose of the surveyed respondents' appeal to non-governmental business support organizations is investigated; the frequency of use of services of non-governmental business support organizations by the surveyed respondents; the relevant topics of training for the surveyed respondents. The quality of individual services received by non-governmental business support organizations by the surveyed respondents is assessed; the accessibility of the services received; the feasibility of events organized by non-governmental business support organizations. The main directions and tools for improving the services provided by non-governmental business support organizations have been identified. In order to better inform businesses about available services and attract new clients, it is proposed to form a public presentation of the catalog of services of non-governmental business support organizations. In order to improve the quality of services, cooperation with external experts in various fields and the formation of a pool of experts have been proposed. To optimize the internal processes of NGOs and improve communication with business and increase the availability of services, it is proposed to implement digitalization of services, in particular, the development and integration of a Learning Management System.