Features of cultural tourism development in China: experience for Ukraine

The article examines the features of the development of cultural tourism in the People's Republic of China (PRC), which is one of the leading countries in the world in the field of cultural heritage preservation and its integration into the tourism industry. The subject of the article is the features of the development of cultural tourism in China. The purpose of the article is to study China's success in the development of cultural tourism with a comprehensive study of potential opportunities for the Ukrainian tourism market. The tasks that were set to achieve the goal are as follows: to study the key factors contributing to the successful development of the tourism industry in the PRC, in particular, state policy, infrastructure projects, digitalization and protection of cultural heritage; to determine the role of projects such as "One Belt, One Road" in promoting cultural tourism at the international level and developing cultural exchange; to formulate recommendations for the implementation of successful Chinese practices in the Ukrainian tourism industry, including the development of infrastructure, digital technologies and cultural projects. The research methodology is based on historical-cultural, socio-cultural, comparative and statistical approaches. Main results of the study. The key factors of the successful development of cultural tourism in China are analyzed, in particular, state policy, strategic planning, infrastructure projects and active digitalization of the cultural sphere. Special attention is paid to the “One Belt, One Road” initiative, which promotes international cultural exchange and popularization of Chinese culture in the world. A comparative analysis is carried out between the Chinese experience and opportunities for Ukraine, where cultural tourism has significant potential. The prospects for implementing China’s best practices for the development of Ukrainian cultural tourism are determined. Conclusions. Ukraine has every chance of achieving similar results by adapting Chinese practices to its conditions. Investments in the preservation of cultural heritage, infrastructure development and the creation of thematic products will help our country become more attractive to international tourists.