The Rise of the 'Corporatepreneur': Success Factors in the Transition from Employee to Business Owner

Purpose: This study explores the key factors influencing the transition from a corporate employee to a business owner in the Philippine context. Methodology: Using survey data from 445 respondents and applying Principal Component Analysis and Logistic Regression, the research identifies four main success drivers: Business Performance & Brand Success, Entrepreneurial Challenges & Skill Development, Financial & Personal Motivation, and Work-Life Integration & Personal Fulfillment. Findings: Among these, only Work-Life Integration & Personal Fulfillment significantly predicted the transition, highlighting the growing importance of autonomy, balance, and personal satisfaction over traditional financial or career incentives. The study, grounded in Human Capital Theory and the Backward-Bending Supply Curve, reveals that modern professionals prioritize fulfillment and flexibility. Unique Contribution to Theory, Practice and Policy: The findings suggest that companies should foster supportive, flexible work cultures to retain talent, while policymakers should enhance entrepreneurial education, streamline regulations, and offer financial and mentorship support. This research contributes to understanding the evolving nature of career shifts and the rise of the “corporatepreneur” in today’s dynamic workforce.