ANALYSIS OF GLOBAL EXPERIENCE IN IMPLEMENTING THE PRINCIPLES OF SOCIALLY RESPONSIBLE ACTIVITY

In today's globalized world, socially responsible activity is becoming one of the key factors in the sustainable development of individual businesses and national economies. It helps to strengthen public business confidence and increase social justice and environmental sustainability. The article provides a comprehensive analysis of the global experience of implementing the principles of social responsibility and identifies the main trends and best practices of leading international companies. The role of corporate social responsibility (CSR) in forming sustainable business models that contribute to long-term competitiveness, improve reputation, and attract investment is investigated. The key international CSR standards, remarkably the UN Global Compact, ISO 26000, GRI standards, and ESG criteria that define the development directions of socially responsible business, are considered. The main mechanisms of CSR implementation in different countries are analyzed, including government regulation, tax incentives, voluntary initiatives of companies, and the influence of civil society. The main challenges enterprises face in implementing the principles of social responsibility are outlined, including insufficient awareness, lack of uniform evaluation criteria, and the need for financial support. Particular attention is paid to adapting the international experience to Ukrainian realities, particularly the need to develop effective mechanisms to support socially responsible businesses at the state level. Based on the analysis, it is concluded that the active implementation of CSR in Ukraine will contribute to forming a sustainable economy, improving the social climate, and increasing the attractiveness of the national business environment for foreign investors. Taking into account global trends and implementing innovative approaches in the field of social responsibility can become key factors of positive changes in the national economic space.