Integrating consumer behaviour into the circular economy: a proposed multidimensional scale

This study proposes a multidimensional scale to incorporate consumer behaviour into the circular economy (CE). A complete framework that follows consumer interactions from need recognition to post-purchase stage is developed by combining insights from consumer behaviour, sustainability, and CE concepts. The data was collected from young consumers in the Middle East. First- and second-order models provide good overall fitness, and the model fit indices validate the validity and dependability of the suggested scale. Strong correlations between decision-making components are found through correlational analysis, particularly between the evaluation of alternatives, information gathering, and need recognition, as well as between recycling and appropriate disposal procedures. The findings shed light on the factors that influence sustainable decision-making within the CE framework as well as its challenges and complexities. This study advances theoretical knowledge and provides useful insights for encouraging environmentally friendly consumer behaviour.