The Role of Government Support in Adopting Green Supply Chain Management: The Influence of Green Market Orientation and Employee Environmental Commitment in Libya

This study examines the role of government support (GS) in facilitating green supply chain management (GSCM) practices in Libya. It focuses on the moderating effect of green market orientation (GMO) and the mediating role of employee environmental commitment (EEC). The study explores how government policies drive sustainable supply chain practices, considering the influence of employees’ environmental awareness and market orientation. This study uses empirical data from various Libyan industries and applies structural equation modeling (SEM) to analyze relationships. The results show that GS positively impacts EEC, enhancing the adoption of GSCM practices. Furthermore, GMO strengthens the relationship between EEC and GSCM implementation. These findings highlight the importance of government support in fostering environmental sustainability within supply chains. This study contributes to the literature on sustainable supply chain management by providing empirical evidence from a developing country, offering valuable insights for policymakers and business leaders in Libya and similar regions.