CIRCULAR STARTUPS AND THE INTEGRATION OF SOCIAL DIMENSIONS INTO BUSINESS MODELS

ABSTRACT This research addresses how startups integrate the social dimension into circular business models, particularly in the Global South. Sustainable development necessitates equal consideration of economic, environmental, and social aspects. Investigative gaps in the social dimension of the Circular Economy in the Global South elevate the risk of excluding perspectives from regions where circular activities are prevalent. Startups in these regions hold promise for fostering circular and innovative societies. By analyzing 69 Latin American circular startups listed in the Circular Startup Index by the Ellen MacArthur Foundation, we examined how they integrate the social dimension into their value propositions and operations. Our findings contribute to a comprehensive understanding of the social dimension of Circular Economy strategies, identifying patterns in business models capable of promoting social impact. They highlight the potential of startups to influence societal attributes, providing insights for academics, professionals, and policymakers aiming to promote sustainability and social impact through circular and innovative business models.