The Meaning and Value of Rural Areas from the Related Population Viewpoint

Purpose: Rural areas, traditionally valued as agricultural workers' workplace and living space, have expanded to be regarded as urban residents' retreat, garnering significant interest from urban residents. This study examines how the related population, those who maintain continuous interest and engagement with rural areas, perceives these spaces. While previous research has focused on defining the concept, characteristics, and scale of rural related populations, this study aims to analyze individuals' subjective perceptions of rural areas. Methods: The study employed Q methodology to analyze perceptions of the rural related population. Through literature analysis and in-depth interviews, 32 statements were compiled and refined. A survey was conducted with 27 participants who maintain rural connections across the country to categorize these statements. Results: The analysis revealed four distinct factors of subjective perceptions, and these were named as the slow life pursuer(type 1), the urban lifestyle maintainer(type 2), the local value creator(type 3), and the personal growth seeker(type 4). Type 1 views rural areas primarily as places for rest and escape from urban life, engaging in relatively superficial activities. Type 2 demonstrates a balanced recognition of both rural attractions and limitations. Type 3 is characterized by a desire to generate social value and contribute to rural communities, while Type 4 maintains ongoing rural connections focused on personal development. Conclusion: The findings indicate that individuals within the related population exhibit diverse orientations and attitudes toward rural areas, suggesting the need for differentiated approaches to enhance their engagement and participation in rural development.