A study on the role recognition of community-based tourism intermediary. (CBT IR)

Purpose : This study aims to examine the role perception of TourDure PDs as intermediaries in community-based tourism through in-depth interviews and provide suggestions for provement. Methods : Based on a theoretical review, intermediary roles are categorized as facilitator, planner, networker, communicator, information provider, policy proposer, human resource developer, and development consultant. Interviews analyzed the current status and issues in community-based tourism. Results : Community-based tourism intermediary key roles: 1) Facilitator - listening to residents, mediating, connecting local resources, and fostering a sense of accomplishment; 2) Planner - organizing local events; 3) Networker - building a local tourism network; 4) Communicator - bridging administration and residents; 5) Information Provider - gathering and distributing necessary information; 6) Policy Proposer - recommending policies and conducting research; 7) Human Resource Developer - fostering local tourism workforce through resident participation; 8) Development Consultant - providing tailored development support. Conclusion : The conclusions of this study suggest strengthening local tourism through intermediaries, developing performance metrics suited to community-based tourism, creating a government-level support organization, and reducing administrative tasks to allow intermediaries more on-site interaction. Furthermore, the study emphasizes the need for a curriculum based on the eight identified roles to better train community-based tourism intermediaries for effective field engagement.