The impact of the cultural sphere on the life of communities and the development of territories

The relevance of the topic. Cultural practices in local territories are closely related to the interests and problems of local communities. The activities of cultural institutions can be a significant factor that determines the conditions and creates new qualities of life in a community. Practices are not only for entertainment, leisure, preservation of folk traditions and celebration of holidays. In a broad sense, these are activities that provide cognition (news, knowledge), learning (acquiring new skills, abilities), formation of values (orientation in society), economic basis (employment and profit). The purpose of the article. To outline approaches to fixing the presence and assessment of the impact of cultural projects and programs on the spheres of community life. Understanding the volume, nature, features and mechanism of influences on the development of communities and territories will help to clarify the levers and directions of implementation of cultural practices, their significance for the development of territories. The methodology. A review of the results and a generalization of the experience of theoretical and empirical modern research on the impact of cultural practices on the spheres of people’s lives in different regions of the world. The results. As a result of the analysis of cultural practices at the level of individuals, groups, and communities, theoretical models of the mechanism of influence were identified. At the individual level — his lifestyle, impact on the mental state. At the community level — accumulation of social capital, cultural infrastructure, comfortable living conditions, sustainable development. In companies and organizations — impact on team cohesion, problem solving, and increased competitiveness. The scientific novelty. It consists in an attempt to divide the effect of cultural factors of influence on people’s consciousness and the effects of their subsequent actions in time. Generalized approaches to the characterization of cultural practices: types, format (institutional and non-institutional forms), territorial coverage, levels of influence, the main spheres of society that experience the consequences of influence. The practical significance. The applied value of such concepts is considered important: to apply in social management for the development of territories, in the practical activities of self-governing communities. The development of communities relies on their own material and spiritual cultural resources and is combined with the best technologies of cultural practices for the development of territorial communities. Conclusions. To study the spheres of influence of cultural practices, the economy, democratic system and social institutions, the impact on physical and mental health and social well-being are more often chosen. The mechanisms of influence are modeled on the principles of people’s participation in cultural practices in anticipation of changes in values and norms of behavior.