Role and significance of atomic city image development management in modern conditions

Atomic cities, Russian cities where enterprises related to the production and industrial use of nuclear energy are concentrated, are chosen as the object of research in this article. The authors will include in this list the cities of location of nuclear power plants and closed administrative territorial formations of the nuclear industry. Currently, more than 2.35 million people live in the cities where the State Atomic Energy Corporation «Rosatom» operates. The development of these territories as a framework for the development of our entire country is one of the important tasks of ROSATOM. The subject area of the study is to recreate and support the identity of the so-called “corporate image” of public areas of atomic cities (parks, squares, recreation areas). The article proposes to do this by equipping the designated places with small architectural forms of the architectural style common to all atomic cities (in the form of a peaceful atom, cooling towers, reactor, etc.). The objective of the study is to propose a design solution that will revive the traditions lost over time in terms of creating a unified architectural image of parks and public gardens in the cities where ROSATOM is present, while increasing the comfort of urban public spaces in these cities. The main methods of research are theoretical analysis of scientific literature on the problems of creating and improving the image of territories, systematization of the available material, its graphic visualization and others. The main result of the study is the justification of the feasibility of developing models of small architectural forms (benches, garbage bins, vases, entrance areas, lampposts, bicycle parking lots, etc.), the appearance and shape of which can identify the belonging of a park (public garden) to the city of presence of a nuclear power facility. This, in turn, will revive the unified appearance of urban spaces of atomic cities, and will have a positive impact on the growth of the level of attractiveness for tourist traffic and on the comfort of public spaces for the local population.