Comparative Analysis of Strategic Statements of Chain Markets in Turkey and Poland

This study uses content analysis to compare the strategic statements (mission, vision, and values) of chain markets in Turkey and Poland. Strategic statements of chain markets are important elements that shape businesses' competitive advantage. The study aims to reveal the effects of these two countries' economic and cultural conditions on strategic statements. The research examined the strategic statements of chain markets in Turkey and Poland; similarities such as customer focus, quality, and reliability were identified. However, significant differences were observed in social responsibility and environmental sustainability. These differences were associated with both countries' unique economic and cultural conditions. The study shows that understanding the strategic statements of chain markets is important in following the developments in this sector and making comparative analyses in the international context. Due to the lack of comprehensive research specific to Türkiye and Poland, this study fills an important gap in the literature and contributes to strategic management. The findings of this research emphasise the importance of considering local and cultural factors when developing strategic statements of chain markets. The research results serve as a guide for both academic studies and practitioners.