Empowering the full value chain of art tourism resource development with new quality productive forces: Connotation, model, and mechanism

Developing new quality productive forces is an inherent requirement and important focus for promoting high-quality development, and tourism resource development is a typical field for achieving this goal. Among them, art resource development is particularly representative-the development of art tourism resources in the New Era is not only highly compatible with new quality productive forces, but also a key innovative path for promoting the development of cultural industries. However, at present, the question of how new quality productive forces empowers the development of art tourism resources, its connotation and mechanism, has not been systematically answered. Based on this, firstly, this study proposes a full value chain model that empowers the development of art tourism resources with new quality productive forces, explains its basis and connotation, and analyzes the exploration and production, creation and innovation, assignment and value-adding, dissemination and marketing, benefits and distribution, management and governance, inheritance and protection, as well as the entire chain process of sustainable development of art tourism resources covered by it; proposes a full value chain value-added model for material, spiritual, and constructive art tourism resources. Secondly, the study proposes a full value chain development mechanism for empowering art tourism resources with new quality productive forces from three dimensions: subject expansion, industrial driving force of supply and demand coordination, and development path of new quality technology. Thirdly, the study proposes future research directions for the development of art tourism resources, covering innovation led research, research on new growth models, new development paths, and the supporting role of high technology. Overall, the study takes art tourism resources as the starting point, aiming to use this type of resource with typical new quality characteristics as an example to explain the connotation, model, mechanism, and future research of high-quality development and value enhancement of tourism resources in the creative era. This research is not only of great significance for the theoretical and practical development of tourism resources, but also helps to promote high-quality development of urban and rural areas in China in the New Era by leveraging tourism resource development.