The mechanism of art tourism resource development promoting the forging of the sense of community for the Chinese nation from the perspective of communitas: Based on the case of Beichuan Qiang Autonomous County

The Opinions on Implementing the Plan to Promote Ethnic Exchange and Integration through Tourism points out that high-quality development of the tourism industry should be accelerated to promote the forging of a strong sense of community for the Chinese nation. As an important resource of the tourism industry in the New Era, ethnic art has become an urgent theoretical question to be answered on how to make good use of artistic resources to promote the forging of a strong sense of community for the Chinese nation. Therefore, this article takes Beichuan Qiang Autonomous County as a case study and explores how tourism development of ethnic art resources can realize this goal based on the theory of communitas. Research has found that, firstly, ethnic art tourism is based on performance and aesthetic space, with interactive rituals as the process, to generate a state of communitas, strengthened by individual well-being and collective identity, and promote the forging of the sense of community for the Chinese nation. Secondly, tourism industry development should be carried out on ethnic art resources, generating a spiritual field of aesthetic experience, using shared ritual symbols as the basis, shared artistic discourse as the link, shared sensory experience as the channel, and shared embodied behavior as carriers, to achieve interactive co-creation of individual and collective physical and mental experiences among participants. Thirdly, individual physical and mental experiences include aesthetic experiences, value experiences, and flow experiences based on embodied participation; the collective physical and mental experience is based on shared historical memory, including experiences of equality, connection, and belonging. Fourthly, the individual and collective physical and mental experiences mutually enhance each other in the interaction between hosts and guests, working together with individual well-being and collective identity, and promote communitas in the interaction. Through the progression of the three dimensions of communitas (spontaneous, normative and ideological), we can forge a strong sense of community for the Chinese nation. This research contributes case studies and theories from the field of tourism resources to promote the construction of a scientific and comprehensive theoretical system for the Chinese nation's community.