Spatial mismatch and driving mechanisms of tourism resource abundance and network attention in the context of flow economy: A case study of Yunnan province

Network attention is a concentrated expression of market demand, and it provides a new focus for releasing the potential of tourism consumption and optimizing the allocation of tourism resources in the context of flow economy. Based on the phenomenon that the current network focus hotspots and spatially based resource distribution abundance are not fully coordinated, and the transformation of tourism resource utilization value to product market value is insufficient, this paper takes Yunnan province data from the whole and local scales as the cases from 2013 to 2022 to explore the spatial mismatch relationship and driving mechanism of tourism resource abundance and network attention in this province through the methods of gravity center model, spatial dislocation index and geographic detector. The results show that: (1) From the perspective of the overall mismatch, the gravity center of tourism resources abundance and tourism network attention during the study period present the characteristics of moving to the southeast and the southwest of Chuxiong Yi Autonomous Prefecture, respectively. The fluctuation amplitude of the distance between the two centers of gravity is relatively large, showing a repeated alternation of "approaching-distancing-approaching". (2) From the perspective of regional dislocation, the spatial mismatch relationship between the two regions has obvious regional characteristics, presenting a distribution pattern of "positive mismatch area-negative mismatch area-positive mismatch area" from northwest to southeast. (3) From the perspective of driving mechanism, the four driving forces, namely, resource endowment, human resource potential, economic development and information dissemination, are intertwined, which jointly drive the evolution of tourism resource abundance and network attention in Yunnan from spatial dislocation to spatial adaptation. The results of this study not only respond to the practical needs and academic concerns of the adaptive development of regional tourism resources "quantity and quality" and network attention in the context of flow economy, but also promote the rational explanation of the driving mechanism of spatial mismatch between them.