Transformative Pathways in Qatar's E‐Government: Integrating Societal Engagement and NGO Partnerships for Sustainable Digital Governance

ABSTRACT Digital transformation has revolutionized public service delivery, yet studies on societal engagement with e‐Government services in Qatar remain limited. Despite significant investments in digital governance, 70% of services continue to be accessed through traditional methods, indicating barriers to adoption. This study examines the factors influencing societal self‐motivation to use e‐Government platforms, with a focus on cultural and institutional challenges. This research employs a qualitative methodology, including semi‐structured interviews with representatives from government agencies, NGOs, and the private sector. The study also integrates secondary data sources to provide a broader contextual analysis. Findings reveal that while Qatar has advanced digital infrastructure and governance principles emphasizing transparency and efficiency, low digital self‐motivation, privacy concerns, and a preference for traditional service methods hinder e‐Governance adoption. The Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) explain how perceived ease of use, trust, and social influence shape engagement. The study recommends targeted awareness campaigns, NGO collaboration, and digital literacy initiatives to enhance societal engagement with e‐Government services. Strengthening privacy protections and promoting a digital government culture through community‐based outreach can foster wider adoption. Addressing these challenges is critical for realizing the full potential of Qatar's digital transformation and ensuring inclusive, transparent governance.