The Role Of Social Media In Shaping Consumer Behaviour And Preference

This study examines the long-term impact of social media on consumer behavior and purchasing decisions. By analyzing how online platforms shape buyer attitudes and decision-making processes, the research explores key factors such as information diffusion, social proof, peer influence, and the role of influencers. Using a mixed-method approach with surveys, interviews, and social media analytics, the study provides valuable insights for marketers, policymakers, and researchers on the evolving consumer landscape in the digital era.