A study on the perception of digital payments and trust
Abstract This study investigates how the consumers view digital payment methods and the variables that affect their level of the confidence. Given the speed at which the digital transactions are expanding, it is essential to the comprehend customer attitudes and it concerns in order to promote broader usage and the guarantee dependable and secure services. 137 participants' information was gathered via a survey tool. To compare groups and to examine notable variations in views and the levels of trust, independent samples t-tests were used. Every variable that was measured, including age, gender, occupation, location, platform usage, frequency of use, reasons for use, perceived handiness, ease of use, security perceptions, reservations, trust, and the significance of security features, showed the statistically significant differences between the groups, according to the findings. These findings demonstrate that the intricate interactions between the variables influencing consumer behavior in the context of digital payments and offer insightful information to the stakeholders looking to improve user experience and foster trust in these ecosystems. The precise causes of these variations as well as the effects of the demographic characteristics, technological literacy, and the cultural contexts on the acceptance of digital payments could be the subject of future studies. Keywords: digital payment, digital transactions, consumer behavior, variables
Authors
- Dr.A.FLORA NOYAL -
Publication Details
- Journal
- International Journal For Multidisciplinary Research
- Published
- 2025-03-09
- DOI
- https://doi.org/10.36948/ijfmr.2025.v07i02.38578
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00