The Influence of Finfluencers on Financial Behaviour Among Gen Z and Millennials: The Mediating Role of Financial Literacy

The rise of financial influencers (Finfluencers) on digital platforms has significantly transformed the way individuals, particularly younger generations, engage with financial knowledge and make investment decisions. This study examines the impact of Finfluencer engagement on financial behavior, while also exploring whether financial literacy mediates this relationship.

Authors

Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2025-03-14
DOI
https://doi.org/10.36948/ijfmr.2025.v07i02.38469
Primary Topic
Financial Literacy and Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

The Influence of Finfluencers on Financial Behaviour Among Gen Z and Millennials: The Mediating Role of Financial Literacy

Smriti Jha -, Shruti Jose -
1 links
International Journal For Multidisciplinary Research
Financial Literacy and Behavior
article

The Influence of Finfluencers on Financial Behaviour Among Gen Z and Millennials: The Mediating Role of Financial Literacy

Smriti Jha -, Shruti Jose -
article en

Abstract

The rise of financial influencers (Finfluencers) on digital platforms has significantly transformed the way individuals, particularly younger generations, engage with financial knowledge and make investment decisions. This study examines the impact of Finfluencer engagement on financial behavior, while also exploring whether financial literacy mediates this relationship.

International Journal For Multidisciplinary ResearchVol. 7(2)
Openalex Percentile: Top 92%
Financial Literacy and Behavior
DOIOpen Access PDFOpenAlex
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The Influence of Finfluencers on Financial Behaviour Among Gen Z and Millennials: The Mediating Role of Financial Literacy — Smriti Jha -, Shruti Jose - · International Journal For Multidisciplinary Research (2025) | TGRS Research Map | TGRS