Cultural Archetype Discussion, Local Cultural Contents Theory, and Spirit & Personality: Focusing on a Theoretical Explanation Based on the Relationship of Concepts

In cultural content studies, cultural archetypes and local cultural contents are conceptually and closely connected. Discussions on the cultural archetypes are often connected with traditional culture or historical cultural contents, and are connected with the aspect of the original appearance in a specific local cultural contents. However, there is also an opinion that the concept of cultural archetypes should not be considered as simple as this, because the local cultural archetypes and the global cultural archetypes are distinguished. Originally, the cultural archetypes are not limited to tradition or history, but is more deeply connected to human psychology. But the concept of local cultural contents is actually inextricably related to this context. This is because the psychology of people in a specific region and self-sustaining culture often become the culture code or soil of a specific region and eventually formed as local cultural contents. From the perspective, this paper examined the academic position and concept of the cultural archetypes discussion and the local cultural contents theory. Based on the concept of the cultural archetypes and the concept of local cultural contents, not from the positive view of everyday life, the concept of the cultural archetypes and the concept of local cultural contents was intended to clarify that the concepts such as cultural resources, primary sources, archetypes, original forms, and local cultural contents are intricately intertwined with each other. It also examined how local cultural contents are directly connected to the concepts of tradition and spirit, and how they reflect human history and psychology. In conclusion, I drew a view that it is important to think about the concept of ‘personality’ in cultural content studies.