The Impact of the RCEP Trade Alliance Policy Implementation on the Chinese Language Education Market in Malaysia

The implementation of the RCEP policy has impacted the Chinese language education market in Malaysia in various aspects, including academic research, cultural spirit, music, and media support. Through text mining, quantitative coding, and word clustering analysis, this paper reveals the close connections between these areas. Specifically, academic research not only focuses on language teaching but also explores Chinese culture, philosophy, and other aspects. Especially in the context of cross-cultural communication, cultural spirit may become an important part of academic research. Additionally, music, as a unique form of cultural expression, can be widely disseminated through media platforms, thus promoting the popularization and recognition of Chinese language and culture in Malaysia. These factors intertwine to drive the development of the Chinese language education market in Malaysia and deepen the cultural exchange between China and Malaysia.