Interplay Between Playfulness and Innovation Resistance in Theater Artists' Adoption of AI Technology

Recent advancements in Artificial Intelligence (AI) technology have significantly enhanced creative efficiency and expanded artistic possibilities in the performing arts.AI supports various aspects of stage production, including set design, lighting, and audience data analysis, working in collaboration with artists to propose innovative expressions and push creative boundaries.However, resistance to innovation, driven by psychological barriers and a preference for traditional practices, can hinder acceptance of AI technology.Many theater professionals remain skeptical about AI integration, fearing it may undermine artistic authenticity and human creativity.In contrast, playfulness during AI-enabled creative processes may improve attitudes toward technology, fostering a more open-minded approach and encouraging greater experimentation.This study extends the Technology Acceptance Model (TAM) to examine the effects of playfulness and resistance to innovation on attitudes toward AI technology and adoption intentions among theater professionals.The findings show that resistance to innovation negatively affects attitudes, which in turn positively influences adoption intentions.While playfulness improves attitudes, it neither significantly reduces resistance to innovation nor directly impacts adoption intentions.The study emphasizes the need for strategic interventions to address resistance and cultivate playfulness in AI adoption.These insights provide actionable guidance for practitioners to integrate AI effectively while preserving artistic values and fostering a sustainable technological ecosystem in the performing arts.