The contribution of computer communications to raising awareness about environmental protection

This study focuses on the role of computer-based communications in increasing awareness of environmental protection, using the #Boranka campaign as a case study. By conducting a literature review on the use of computer-based communications for environmental awareness raising, and analyzing social media posts and conducting interviews with campaign organizers, the study evaluates the strategies, messages, and effects of the campaign on the public. The results of the study reveal that the #Boranka campaign successfully raised awareness about environmental protection and attractedvolunteers, with computer communications, particularly social networks, playing a significant role in achieving these goals. The use of social networks allowed the campaign to reach a large number of people and emphasize the importance of environmental protection. The campaign's messages were clear, calling for action and citizen engagement in environmental protection. Despite facing challenges such as lack of resources and technical skills, the campaign organizers were able to overcome these obstacles through various strategies. The study concludes that computer communications are an effective tool for raising awareness about environmental protection, particularly when used in combination with other methods. It recommends further research to explore how computer communications can be used to achieve specific environmental goals.