CONSUMPTION AND STATISTICS OF SPORTING GOODS FROM THE POINT OF VIEW OF THE THEORETICAL CONTEXT

Using the literary method, this article discusses the consumption of sporting goods and the statistics of consumption of sporting goods in terms of the theoretical context, statistical content and implementation strategies. It is believed that: from a theoretical point of view, sports consumption as a complex concept not only includes macroeconomic and social development, but is also closely related to cultural characteristics.; and since one of the main tasks for an accurate understanding of the sports market and the pulse of sports development is that sports consumption statistics should avoid generalizing the concept of sports consumption. It should be guided by a sports policy focused on people’s needs for a better life and linked to the national economic statistical system.