Innovative Strategies Based on LCA for Wind Turbine Eco‐Design: Overcoming Barriers to Enhance Sustainability

ABSTRACT The expansion of wind energy increases its global environmental impact. While academic research has assessed the potential effects of wind turbines, it has not sufficiently addressed strategies to mitigate their impact. This study examines a leading turbine manufacturer with a strong environmental management record to explore solutions. Life cycle thinking has optimised manufacturing, reduced environmental impacts during installation and operation, improved maintenance, extended lifespan and supported turbine decommissioning. However, its effectiveness is hindered by several challenges. Continuous improvement is not fully embedded in processes. Barriers include limited environmental awareness among design teams and executives, resistance to change and the absence of clear criteria for selecting tools. Poor data quality and transparency across the value chain also complicate life cycle assessments. To address these issues, this study recommends developing new eco‐design criteria, training teams, applying change management strategies and improving data tools and access. Dynamic life cycle assessments can reduce costs and reporting time, while enhancing communication strategies can increase customer awareness of environmental benefits. Public administration must support ‘green’ markets by implementing strategic plans with a more ambitious legislation. These measures will advance product development, reduce environmental impact across the life cycle and strengthen both corporate strategies and public policy.