Assessing The Translation of Arabic Advertisement: Zain Iraq Telecom As a Case Study

Advertisement is a distinguished form of communication that is delivered to its intended audience through various media including, newspaper, magazines, and websites. The current study is concerned with assessing the translation of advertisements on Zain Iraq telecommunication company's website. The study hypothesizes that adopting semantic translation to translate advertisement tends to deviant the original meaning. To achieve this, six advertisements along with its translations were selected as the sample of the study. The samples were assessed according to Newmark (1988) and Mona Baker's (2018) models. Each of these two models has its own strategies of translation. The study concludes that various strategies could be utilized in order to conduct the translation of advertisements. Semantic translation doesn't deviant the meaning of an advertisement.