CLOSED-LOOP ECONOMY: PROSPECTS FOR IMPLEMENTING SUSTAINABLE BUSINESS MODELS

The circular economy (CEE) is becoming a key development concept aimed at minimizing waste and rational use of resources. The introduction of sustainable business models within the CEE framework ensures increased production efficiency, reduced environmental impacts and the creation of new economic opportunities. The article analyzes the prospects for the transition to a circular economy, identifies the main barriers and drivers for the development of innovative business strategies. Particular attention is paid to enhancing the experience and success of cases of companies integrating closed-loop principles in their activities. A conclusion is made about the need for comprehensive interaction, including initiatives, corporate strategies and consumer preferences, to achieve success in disseminating sustainable business models.