Advertising Trends for Restaurants: From Sensory Marketing to the Use of Artificial Intelligence

No current gastronomic landscape, advertising for restaurants is rapidly evolving, driven by technological innovations and changes in consumer behavior. In an increasingly competitive market, it is essential for restaurant owners and managers to adopt strategies that attract new customers and optimize the service experience. As we address the main trends, it is interesting to consider the observations of researchers and experts who analyze these transformations. In Brazil, the restaurant sector is particularly affected by macroeconomic conditions, such as economic instability and high tax burdens, which directly impact profitability (Koteski, 2004; ABRASEL, 2020). Small and medium-sized restaurants, which represent a significant portion of the market, face additional challenges due to the lack of government support and limited access to credit (SEBRAE, 2020). These businesses must constantly adapt their pricing strategies to survive in a highly competitive business environment, where margins for error are minimal. Implementing systems that utilize artificial intelligence to adjust prices in real-time, based on market data and specific operational conditions, can provide a significant competitive advantage (Raab; Mayer; Shoemaker, 2019). The integration of advanced analytics and responsive pricing strategies not only helps in maintaining competitiveness but also in enhancing customer satisfaction by ensuring that pricing reflects the perceived value of the offerings. As these trends continue to develop, they underscore the importance of innovation and strategic adaptability in the restaurant industry