CREATIVITY AND ARTIFICIAL INTELLIGENCE: HUMAN PRIORITIES AND TECHNOLOGICAL POSSIBILITIES OF THE ARTIFICIAL INTELLIGENCE

The author examines the problems of human creativity in the context of the emergence of modern artificial intelligence technologies. A scientific analysis of the areas of artificial intelligence application in the human creative process is carried out; it is shown that one of the most interesting and at the same time complex aspects of artificial intelligence is its ‘creative capabilities’ and its impact on the creative development of the individual. It is emphasised that the importance of analysing the artificial intelligence application in human creativity is due not only to the technological achievements of modern science, but also to the ethical, cultural and psychological dynamics that arise in the interaction between man and machine. The study and synthesis of scientific sources on creativity and the abilities of artificial intelligence allows us to conclude that today its application in the human creative process is possible in the following areas: artificial intelligence as a tool for ensuring the creative process, which accelerates the performance of routine tasks, provides quick feedback, and helps in collecting information; artificial intelligence as a method of expanding human creative abilities, i.e., performing tasks requiring divergent and convergent thinking or searching for and solving problems; artificial intelligence as a partner in human creative development, i.e., expanding the boundaries of imagination, fantasy, and problem vision; increasing motivation and interest in solving creative problems; influencing the formation and development of character traits and qualities of the human psyche necessary for productive creativity.