CONSUMER ACCEPTANCE OF AI GENERATED CONTENT IN E COMMERCE

Because AI-generated content is changing how companies make, personalise, and share data, it is having a profound impact on online shopping.Using AI in content creation has several benefits. Better personalisation, cost efficiency, scalability, and consumer engagement. AI may use consumer data and preference research to present, market, and provide related material to each shopper, improving associations and conversion rates. However, implementing AI-generated content presents various obstacles, including a lack of emotional intelligence and originality in AI output, data privacy issues, over-reliance on automation, and latent biases in AI algorithms. All these provide hurdles that must be overcome to guarantee AI-generated content meets consumer and brand expectations. This article examines trust, perceived utility, and quality as other elements affecting e-commerce AI-generated content adoption. The research examines theoretical frameworks for consumer behaviour and acceptance, including consumer perception and technology preparedness, which affect AI content uptake. The article will discuss the operational efficacy and SEO benefits of AI-generated content, including ethical concerns and governance requirements. The study's conclusions include how organisations could improve AI management, incorporate ethics, and execute them. The report suggests that AI innovation and human understanding should be combined to generate personal, engaging, and trustworthy content to meet today's customers' evolving needs.