ECONOMIC EMPOWERMENT OF WOMEN IN RURAL AREAS

Gender equality is a problem that not only affects the Republic of Serbia but also causes significant and challenging issues in the developed world. In rural areas, the problem of gender equality is even more pronounced, given the fact that women are working auxiliary unpaid jobs, that they are economically dependent, and, in a large percentage, low educated. The paper aims to point out the problems of gender equality in rural areas in the Republic of Serbia to offer ideas and possible solutions to some segments of this problem. The paper analyses the Republic of Serbia’s strategies for gender equality in general and rural areas and mentions legislation in this area in the Republic of Serbia. The authors conducted a comparative analysis of women’s entrepreneurship in selected EU countries and gave communication and knowledge management strategies for women’s empowerment in rural areas.