Automobile Customer Behavior Analysis and Service Optimization Based on Big Data and AI Technology

This paper discusses the frontier application of big data and artificial intelligence (AI) technology in automobile customer behavior analysis and service optimization. By systematically integrating diversified customer data, using big data analysis technology to accurately discover customer behavior patterns and potential trends, and combining AI technology to build an intelligent customer service system, it provides innovative service concepts and practical paths for automobile enterprises. It aims to significantly improve the service quality and efficiency of automobile enterprises, and then promote the innovation pace and development momentum of the entire automobile industry.