Research on the Innovative Practice of Guangdong TV News Driven by Artificial Intelligence

The rapid development of artificial intelligence technology has brought unprecedented opportunities and challenges to the traditional media industry. This paper takes Guangdong TV news as the research object to discusses the innovative application practice of artificial intelligence technology in its news production, communication and operation. Through case analysis, literature research and other methods, the innovation path, practical experience and challenges of Guangdong TV news driven by artificial intelligence are summarized, so as to provide reference for the integration and transformation of traditional media.