Characteristic Analysis of the Factory Tourism Service System in Dongguan City Under the Value Co-Creation Theory

Factory tourism represents a model of deep integration between advanced manufacturing and modern service industries. In the context of the new cultural tourism era characterized by escalating consumer demands, the factory tourism sector faces emerging challenges. This study focuses on the factory tourism services in Dongguan City, China. Through case study analysis, we systematically identify the characteristics of its tourism service system. Guided by the value co-creation theory, we propose an integrated co-creation pathway to diagnose existing issues within the service system, aiming to explore innovative development strategies and opportunities for factory tourism. These findings lay a foundation for future service system optimization, ultimately promoting the rational utilization of industrial resources in Dongguan and fostering new drivers for urban cultural development.