INNOVATION TIMELINESS IN HYPER-COMPETITIVE AND TURBULENT ENVIRONMENTS: EMPIRICAL ASSESSMENT BASED ON INTERNATIONAL RANKINGS

The current global context requires analyzing innovative companies in the three poles of the global triad. The study of Multinational Corporations (MNCs) thriving in turbulent and hyper-competitive environments provides insights and methods by which companies can also successfully apply open innovation. The analysis of innovative companies also exemplifies the ways in which they manage disruptive technologies, capitalize on core competencies, and at the same time highlights the ways in which they collaborate with diverse business ecosystems. The study of US vs Europe vs Asia MNCs is essential as it encompasses economic, strategic and methodological aspects of technology development. In particular, analyzing Romania in the context of innovation can provide insights needed to implement mechanisms to support the innovation ecosystem. This article contributes to the theoretical development of strategic management and provides a broad overview of the current global situation regarding innovation.