Enhance Firm Performance through HR Practices and Digital Transformation Impact on the Pharmaceutical Industry

The pharmaceutical industry's evolving landscape is shaped by digital transformation and progressive HR practices. The increasing adoption of digitalization has led to a shift towards flexible working arrangements, which significantly impacts employee productivity. This study aims to analyze the influence of firm performance through HR practices and the impact of digital transformation on the pharmaceutical industry. A structured data collection approach was implemented, surveying a sample of 150 HR professional working in the pharmaceutical indus-try. The Smart PLS software was utilized to analyze the data and validate the proposed hypotheses. These findings underscore the need for pharmaceutical firms to leverage digital transformation with effective HR strategies to enhance organizational performance. By integrating work policies, firm performance, and ensuring a supportive digital work environment, companies can drive higher productivity and employee satisfaction. Additionally, improved communication skills and strategic alignment in digital workplaces will be crucial in sustaining this transformation.