ECONOMIC EFFICIENCY OF IMPLEMENTING ARTIFICIAL INTELLIGENCE IN BUSINESS PROCESSES

The implementation of artificial intelligence (AI) in business processes is becoming a key factor in increasing economic efficiency by reducing operating costs, increasing productivity and optimizing management decision-making. Automation allows enterprises to speed up data processing, personalize customer interactions and predict market trends, which provides a competitive advantage. However, the process of AI integration is associated with financial costs, cybersecurity risks and changes in the labor market. The article considers the economic benefits of implementing AI in various sectors, including finance, industry, trade and healthcare, analyzes the investment aspects of digital transformation, and examines potential risks and regulatory challenges. The impact of AI on the labor market, the role of government initiatives in supporting innovation and the prospects for the formation of a new economic model based on intelligent technologies are assessed.