THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE DIGITAL TRANSFORMATION OF THE BANKING SYSTEM

The development of artificial intelligence (AI) is radically changing the banking sector, accelerating digital transformation and increasing the efficiency of business processes. The introduction of intelligent algorithms allows for the automation of customer service, risk management and the fight against financial fraud. AI analytics improves credit assessment, personalizes financial products and optimizes asset management. The use of machine learning reduces operating costs, increases the level of cybersecurity and improves the accuracy of forecasting market trends. The article analyzes the main areas of AI implementation in the banking sector, assesses its cost-effectiveness and considers the key risks and barriers to the digital transformation of financial institutions.