FUNDAMENTAL RESEARCH AS PART OF COMPANIES' INNOVATION ACTIVITIES

The introductory part of this work demonstrates the direction of economic development towards complexity. This is manifested in the fact that knowledge becomes one of the key elements in the competitive struggle of economic agents. And one of the highly complex forms of knowledge manifestation is radical innovations in the field of technology. As a result, according to several researchers, the most promising technologies have been identified. Then, the importance of independent research and development by companies is noted, especially for companies focused on innovation in the field of technology. At the same time, following such a trajectory, in addition to existing difficulties, creates new ones: complication in the process of obtaining new knowledge; the period of creation, dissemination and strengthening of new basic technologies; acceleration of the process of innovation realization; the need for a wide range of specialists of various profiles. To overcome the difficulties that arise and as a result of their impact, companies need to conduct fundamental research. As a result, in order to maintain their leading positions and overall stability in the new technological order, companies are recommended to transform the existing practice of implementing innovative activities, namely, expanding these activities in the direction of fundamental research.