Olympic Diplomacy and International Relations: Reflections from the Paris 2024 Games

In today’s world, it is clear that the Olympic Games are more than just a competition; they have become an arena where countries leverage their ideological superiority, protest against others, or develop friendships. Each Game offers countries an opportunity to utilize the event in a manner that aligns with their goals. Therefore, this study aims to examine the political and diplomatic implications of the 2024 Paris Olympic Games. This study employs a qualitative research approach to explore the political and diplomatic implications of the 2024 Paris Olympic Games. Data were gathered through comprehensive documentary analysis of relevant literature and reports from renowned news agencies, complemented by systematic observation of the Games through live broadcasts. Content analysis was employed during the data analysis process, and the MAXQDA software was used. The analysis identified three key themes: Soft Power, Geopolitical Conflicts, and Friendship. These themes demonstrate how international sports enhance national image, foster cross-border cooperation, and address political tensions. This study underscores the significance of mega-events like the Olympics in shaping global diplomacy and offers a framework for future research on the interplay between sports and international relations.