CLIENT-CENTRICITY AS A FUNDAMENTAL PRINCIPLE OF PUBLIC ADMINISTRATION

Currently, in the Russian Federation there is a transition to a new paradigm, which is based on the idea that the state exists for the sense of a citizen. The essence of the new strategy is that its basis is a person with a set of competencies, tasks and experience. Public administration acts as the main way to implement state tasks, borders with relationships that are a transition between European countries and individuals. However, there are many reasons for the complexity of the process of implementing agreements. As a solution to management problems, the principle of client-centricity has now begun to be used, which increases the efficiency of the provision of public services. The article discusses the main issues that relate to the application of the principles of client-centricity, ensuring public administration, as a result of increasing productivity and achieving results for citizens.