Job Satisfaction: Key Factors and Unique Challenges for Gen Z in India’s Retail and Healthcare Sectors

The evolving workforce dynamics have brought Gen Z into the spotlight as a significant segment in India's labour market, particularly in the retail and healthcare sectors. This research explores the key factors influencing job satisfaction among Gen Z employees, considering their unique work expectations, digital proficiency, and inclination toward meaningful employment. The study highlights the challenges faced by organizations in attracting and retaining Gen Z talent, emphasizing the importance of career development opportunities, work-life balance, ethical work environments, and technology integration. Additionally, it underscores the impact of emotional labor, burnout, and organizational justice on job satisfaction. The findings offer insights for businesses to adapt their human resource strategies to align with Gen Z’s aspirations, fostering a more engaged and productive workforce.