INNOVATIVE STRATEGIES OF MANAGEMENT MODELS OF SMALL AND MEDIUM-SIZED ENTERPRISES ON THE BACKGROUND OF THE INTERNET+

The article is devoted to the analysis of innovative management strategies for small and medium-sized enterprises (SMEs) in the context of digital transformation, defined by the concept of “Internet +”. The purpose of the study is to identify the most effective management models adapted to the realities of the digital economy. The paper examines the key success factors of SMEs in the Internet+ environment, analyzes the advantages and risks of introducing innovative technologies and management approaches. The results obtained demonstrate that successful functioning of SMEs in a digital environment requires flexibility, adaptability and integration of digital technologies into all business processes. The practical significance of the research lies in the development of recommendations for optimizing management models for SMEs, increasing their competitiveness and sustainability. The scientific novelty of the work lies in an integrated approach to analyzing the impact of Internet+ on SME management, as well as in the proposed model of adaptation to digital realities.