METHODS OF ASSESSING THE INVESTMENT ATTRACTIVENESS OF BUSINESS ENTITIES IN MODERN SOCIO-ECONOMIC CONDITIONS

Undoubtedly, in the activities of any state, such an economic component as investment attractiveness occupies a very important place. This article is devoted to the study of its essence, as well as the importance of a favorable investment environment in the activities of each country. After all, no entrepreneur will be ready to invest their assets, both at the level of small enterprises and at the level of various states, in areas that are unfavorable in the context of investment attractiveness. In addition, in the course of writing this scientific work, we considered the main methods for assessing the investment attractiveness of a particular country or enterprise. It should be understood that there are many factors that have both direct and indirect influence on the phenomenon of our study. Accordingly, we can conclude that the chosen topic of our study is very relevant today in the context of the rapid development of the economic system. After all, each country should strive to achieve high results in terms of investment attractiveness, since without this there can be no talk of the prosperity of a particular business entity. Thus, having studied various methods of analyzing investment attractiveness, in our opinion, the most visual and effective is the method for calculating the financial results of a company in order to determine its position in the market environment.