A Study on Consumer Perception Towards Online Food Delivery Apps with Special Reference to Tirupur District

The rapid growth of online food delivery (OFD) apps has transformed the food industry, offering consumers convenience, variety, and ease of access to their favorite restaurants. This study explores consumer perception towards OFD apps in Tirupur district, focusing on factors influencing their adoption, satisfaction levels, and challenges faced. The research employs a survey-based approach, collecting data from a diverse group of respondents to analyze their preferences, behavior, and expectations. Key factors such as service quality, pricing, delivery efficiency, and app usability are examined to understand their impact on consumer satisfaction and loyalty. The findings provide insights into the strengths and limitations of existing OFD services in Tirupur, offering recommendations for service providers to enhance user experience and market reach. The study aims to contribute to the growing body of knowledge on digital consumer behavior in the food industry, helping businesses optimize their strategies to meet evolving consumer demands. Keywords: Online food delivery, Consumer perception, Tirupur district, Service quality, Digital behavior, Customer satisfaction.