Trends and challenges of fintech development іn the banking sector of Ukraine

In today's era of active digitalization, financial technology has become a key driver of transformation in Ukraine's banking sector, contributing to its digitalization, automation and improvement of customer experience. Digital technologies are having a significant impact on the financial sector, shaping new approaches to asset management, financial services, and customer interaction. In the face of increasing competition and rapid technological development, banks are forced to adapt to new realities by implementing innovative solutions to improve the efficiency of their services. Despite the significant progress in the study of FinTech in the banking sector, many questions remain open, and there is a need to assess the current state, challenges, opportunities, and prospects for the impact of financial technologies on the development of the Ukrainian banking sector, taking into account their active implementation in global banking practice. The purpose of the article is to analyze the peculiarities of FinTech development in the banking sector of Ukraine, to identify key trends in the introduction of financial technologies by commercial banks, and to assess the challenges and prospects for digital transformation of the banking system in the context of global FinTech trends. The article assesses the development of FinTech in the banking sector of Ukraine, provides the main characteristics of FinTech in the banking sector; identifies a number of key roles that financial technologies play in the modern banking sector; systematizes digital technologies implemented in banking activities, provides areas, examples of application and advantages; analyzes the challenges and problems of implementing FinTech in the banking sector of Ukraine at the present stage and possible solutions; formulates the main prospects and opportunities for further development of FinTech in the banking sector of Ukraine.