Charisma vs. discounts: a catalyst for online engagement in tourism and hospitality?

Authors

Yensen Ni (ORCID: https://orcid.org/0000-0003-1980-591X)
Huantao Chen
Jie Yin (ORCID: https://orcid.org/0000-0002-2266-8672)

Institutions

Tamkang University (TW)
Huaqiao University (CN)
City University of Macau (MO)

Publication Details

Journal: Current Issues in Tourism
Published: 2025-03-27
DOI: https://doi.org/10.1080/13683500.2025.2482893
Citations: 1
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 4.20

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article

Charisma vs. discounts: a catalyst for online engagement in tourism and hospitality?

Yensen Ni, Huantao Chen, Jie Yin

Mar 27, 2025

1 citations

Current Issues in Tourism

Digital Marketing and Social Media

4.20

article

Charisma vs. discounts: a catalyst for online engagement in tourism and hospitality?

Yensen Ni, Huantao Chen, Jie Yin

March 27, 2025article en

1 citations

Abstract

No abstract available for this paper.

Current Issues in TourismVol. 29(7)

Tamkang University (TW), Huaqiao University (CN), City University of Macau (MO)

Decent work and economic growth

Openalex Percentile: Top 9%

Digital Marketing and Social Media

4.20

DOI Source OpenAlex

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Charisma vs. discounts: a catalyst for online engagement in tourism and hospitality? — Yensen Ni, Huantao Chen, et al. · Current Issues in Tourism (2025) | TGRS Research Map | TGRS