When Cross-Border M&As Face Repugnance: Strategies for Overcoming Societal Resistance

This article provides strategies for multinational enterprise (MNE) leaders to address societal resistance in cross-border mergers and acquisitions (M&As). Rooted in cultural, ethical, and environmental concerns, such resistance threatens M&A success. Using high-profile cases and theoretical insights, this article outlines four strategies: precise stakeholder mapping, proactive stakeholder engagement, strategic transparency, and socially responsible mechanisms. These approaches offer practical tools to transform opposition into collaboration, enhance legitimacy, and align corporate goals with societal priorities. By fostering sustainable value in host markets, this article equips MNE leaders with a structured framework to navigate resistance and achieve long-term success in cross-border M&As.