Consumer Behaviour on Cashless Transactions in Kerala

The shift towards a cashless economy has transformed consumer behaviour and financial transactions, in Kerala, India. This study analyses consumer behaviour regarding cashless transactions, focusing on awareness, preferences, satisfaction levels, and challenges faced by users. It highlights the factors influencing digital payment adoption, including security, convenience, and government initiatives such as Digital India and Smart City Mission. Through a structured questionnaire and statistical analysis. This research explores the relationship between demographic factors (age, income) and satisfaction with cashless transactions. The findings contribute to understanding consumer trust, adoption barriers, and the role of digital payment systems in fostering economic development. Keywords: Cashless economy, consumer behaviour, digital payments, electronic transactions, financial technology, mobile banking, e-wallets, UPI, digital India, economic transformation, Kerala.